Differences Between PPC and SEO
Overall, there are many differences between the two strategies when it comes to marketing your business. While they are both generally effective, one is more short term than the other. With PPC, you can generate almost instant results. Whereas, when you are implementing SEO, no matter how skilled you are in the area, you are still going to have to wait for the algorithm and process to complete to really achieve a significant boost in rankings. Therefore, if you are just starting your website, you should focus on implementing both into your strategy, but it is likely that you are going to want to invest heavily into PPC at first in order to really optimize your website and it's ability to convert prior to investing a lot of time and energy into SEO as it is going to be a much longer process.
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Posted at 03:03 pm by glendaleseo
Things Have Changed The old days of easy exposure are gone, because search engines have become much more intelligent. Now they are focused on giving the user the most out of their time spent searching. Keywords are being replaced with key phrases, penalties are given to sites that stuff their article with keywords, and little or no content means ranking very low. In fact, search engine crawlers take everything into account, from the ease of navigation to the time it takes for the site to load and index. To top it all off, platforms like WordPress have made it incredibly easy for just about anyone to establish a site or a blog without any coding knowledge. This is where the benefits of hiring a SEO business come in.
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Posted at 09:56 am by glendaleseo